How can you build your brand using social media? Part 2
A short discussion on how you can use a story that is linked to your brand core to create a tribe.
Privacy issues is a huge concern. I believe more so than any other platform in Social Media. If privacy is not an issue, why would you even need a password to log into facebook to begin within.
A short discussion on how you can use a story that is linked to your brand core to create a tribe.
Clearly it is your brand that has any lasting differentiating factor. So before I go into the details of creating that story, what exactly is a brand?
1. Is it a logo? No.
2. Is it an Identity (Brand guidelines)? No.
3. Is it your product? No
You may have a beautiful website, with all the features, bells and whistles, but if no one is visiting your website, it is rather useless. Think about it, its like spending hundreds of thousand to renovate your build your retail store, but if the store is placed in a ‘no-mans-land’ it is unlikely that you would achieving any sales or marketing objective.
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